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		<title>Book Notes on The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
		<link>http://www.scribilus.com/app/books.aspx/the-culture-code-an-ingenious-way-to-understand-why-people-around-the-world-live-and-buy-as-they-do</link>
		<description>Book Notes on The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do from Scribilus</description>
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		<pubDate>Thu, 09 Sep 2010 07:00:00 GMT</pubDate>
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			<title><![CDATA[In a classic study, a woman is hypnotized, hand... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/the-culture-code-an-ingenious-way-to-understand-why-people-around-the-world-live-and-buy-as-they-do?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[In a classic study, a woman is hypnotized, handed an umbrella, and asked to open it. When she is broken from her trance and asked why she has an umbrella, she can only offer "because it was raining". This shows our strong need for consistency and to explain even nonsensical situations. This illustrates why only listening to what people say can mislead you. (page 14) --scribilus]]></description>
			<pubDate>Sat, 19 Jan 2008 20:18:25 GMT</pubDate>
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			<title><![CDATA[Ritz Carlton: Toilet = INDEPENDENCE, from the a... (Overview Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/the-culture-code-an-ingenious-way-to-understand-why-people-around-the-world-live-and-buy-as-they-do?u=1&amp;v=4&amp;c=0</link>
			<description><![CDATA[Ritz Carlton: Toilet = INDEPENDENCE, from the achievement of potty training. (page 5) --scribilus]]></description>
			<pubDate>Thu, 17 Jan 2008 07:53:27 GMT</pubDate>
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			<title><![CDATA[Jeep Wrangler: The American cultural code for J... (Overview Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/the-culture-code-an-ingenious-way-to-understand-why-people-around-the-world-live-and-buy-as-they-do?u=1&amp;v=4&amp;c=0</link>
			<description><![CDATA[Jeep Wrangler: The American cultural code for Jeep is HORSE, and associate it with the open range, whereas the European code for it is LIBERATOR, from the WWII experience. Understanding these codes allowed Chrysler to successfully market the Jeep differently in America and Europe. (page 1) --scribilus]]></description>
			<pubDate>Thu, 17 Jan 2008 07:53:10 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=81&amp;mo=633361243901970000</guid>
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			<title><![CDATA["They kept listening to what people said. This ... (Overview Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/the-culture-code-an-ingenious-way-to-understand-why-people-around-the-world-live-and-buy-as-they-do?u=1&amp;v=4&amp;c=0</link>
			<description><![CDATA["They kept listening to what people said. This is always a mistake." (page 1) --scribilus]]></description>
			<pubDate>Thu, 17 Jan 2008 07:52:59 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=80&amp;mo=633361243792730000</guid>
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			<title><![CDATA[Our choices are dictated by subtle but powerful... (Overview Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/the-culture-code-an-ingenious-way-to-understand-why-people-around-the-world-live-and-buy-as-they-do?u=1&amp;v=4&amp;c=0</link>
			<description><![CDATA[Our choices are dictated by subtle but powerful cultural codes. --scribilus]]></description>
			<pubDate>Mon, 31 Dec 2007 23:04:14 GMT</pubDate>
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