<?xml version="1.0"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Book Notes on Made to Stick: Why Some Ideas Survive and Others Die</title>
		<link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die</link>
		<description>Book Notes on Made to Stick: Why Some Ideas Survive and Others Die from Scribilus</description>
		<language>en-us</language>
		<pubDate>Tue, 07 Sep 2010 07:00:00 GMT</pubDate>
		<lastBuildDate>Tue, 07 Sep 2010 07:00:00 GMT</lastBuildDate>
		<generator>http://www.scribilus.com</generator>
		<ttl>240</ttl>
		<image><title>Book Notes on Made to Stick: Why Some Ideas Survive and Others Die</title><url>http://www.scribilus.com/app/bookimg/41Y3EAGJE9L._SL160_.jpg</url><link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die</link></image>
		<item>
			<title><![CDATA[Jeff Hawkins, the team lead on the Palm Pilot, ... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[Jeff Hawkins, the team lead on the Palm Pilot, would carry around a small clay brick to remind everyone that the focus of the device was to be simple: Only do a few things, but do them well, and elegantly. (page 49) --scribilus]]></description>
			<pubDate>Mon, 21 Jan 2008 07:12:46 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=86&amp;mo=633364675667270000</guid>
		</item>
		<item>
			<title><![CDATA[Hoover Adams, the Dunn (NC) Daily Record's publ... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[Hoover Adams, the Dunn (NC) Daily Record's publisher focused on "Names, names, names" to make give his paper the highest penetration (112%) of any in the country. The focus on local content made it highly relevant for his readers, and his core message (on names) itself was sticky. (page 42) --scribilus]]></description>
			<pubDate>Mon, 21 Jan 2008 07:07:56 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=85&amp;mo=633364672763970000</guid>
		</item>
		<item>
			<title><![CDATA[Sometimes extra choices can paralyze us. E.g. s... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[Sometimes extra choices can paralyze us. E.g. students will choose to wait to know an exam grade before deciding to buy a bargain vacation, but f they did know (whether they passed or failed), they would have gone anyway. Being presented with a choice, or more choices can lead us to seek certainty, either by not making a choice, or delaying. (page 35) --scribilus]]></description>
			<pubDate>Sun, 20 Jan 2008 07:23:14 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=84&amp;mo=633363817947300000</guid>
		</item>
		<item>
			<title><![CDATA["A designer knows he has achieved perfection no... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA["A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away." -- Antoine de Saint-Exupery (page 28) --scribilus]]></description>
			<pubDate>Sun, 13 Jan 2008 22:20:39 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=79&amp;mo=633358308398400000</guid>
		</item>
		<item>
			<title><![CDATA[Focus down to the one most important point. e.g... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[Focus down to the one most important point. e.g. the army's Commander's Intent is a straight-forward phrase that sums up the overarching goal of any plan. "No plan survives contact with the enemy". (page 26) --scribilus]]></description>
			<pubDate>Sun, 13 Jan 2008 22:19:38 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=78&amp;mo=633358307781670000</guid>
		</item>
		<item>
			<title><![CDATA[Great marketing messages are inherently sticky.... (Overview Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die?u=1&amp;v=4&amp;c=0</link>
			<description><![CDATA[Great marketing messages are inherently sticky. The best are visual or even visceral. Urban legends (e.g. stolen kidneys and razor apples) are a great example of sticky messages. --scribilus]]></description>
			<pubDate>Sun, 13 Jan 2008 09:27:16 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=16&amp;mo=633357844366830000</guid>
		</item>
		<item>
			<title><![CDATA[There is a syntax to creativity: Researchers st... (Overview Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die?u=1&amp;v=4&amp;c=0</link>
			<description><![CDATA[There is a syntax to creativity: Researchers studied 200 popular ads and found that most of them could be classified into 6 templates. (page 22) --scribilus]]></description>
			<pubDate>Sun, 13 Jan 2008 09:25:40 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=77&amp;mo=633357843409770000</guid>
		</item>
		<item>
			<title><![CDATA[Tapper/listener experiment and the curse of kno... (Overview Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die?u=1&amp;v=4&amp;c=0</link>
			<description><![CDATA[Tapper/listener experiment and the curse of knowledge: You need to present a story that makes sense to your audience, not just to you. (page 19) --scribilus]]></description>
			<pubDate>Sun, 13 Jan 2008 09:17:56 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=76&amp;mo=633357838761300000</guid>
		</item>
		<item>
			<title><![CDATA[The six principles of stickiness are:
1. Simpl... (Overview Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/made-to-stick-why-some-ideas-survive-and-others-die?u=1&amp;v=4&amp;c=0</link>
			<description><![CDATA[The six principles of stickiness are:
1. Simplicity - "simple and profound"
2. Unexpectedness - surprise grabs people's attention
3. Concreteness - create clear mental images
4. Credibility - Make it easy for people to test for themselves
5. Emotions - Make people feel
6. Use stories (page 16) --scribilus]]></description>
			<pubDate>Sun, 13 Jan 2008 09:16:03 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=75&amp;mo=633357837638330000</guid>
		</item>
		
		
		
		<atom:link href="http://www.scribilus.com/app/rss.aspx/books/made-to-stick-why-some-ideas-survive-and-others-die" rel="self" type="application/rss+xml" />
	</channel>
</rss>
