<?xml version="1.0"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Book Notes on Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant</title>
		<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant</link>
		<description>Book Notes on Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant from Scribilus</description>
		<language>en-us</language>
		<pubDate>Sun, 05 Feb 2012 08:00:00 GMT</pubDate>
		<lastBuildDate>Sun, 05 Feb 2012 08:00:00 GMT</lastBuildDate>
		<generator>http://www.scribilus.com</generator>
		<ttl>240</ttl>
		<image><title>Book Notes on Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant</title><url>http://www.scribilus.com/app/bookimg/51RPMY79T5L._SL160_.jpg</url><link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant</link></image>
		<item>
			<title><![CDATA[Extend beyond customers to non-customers. e.g. ... (Chapter 4 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=4</link>
			<description><![CDATA[Extend beyond customers to non-customers. e.g. Cinema Kinepolis offfered on-site child-care to attract parents. (page 89) --scribilus]]></description>
			<pubDate>Thu, 03 Jan 2008 00:16:21 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=30&amp;mo=633348873819270000</guid>
		</item>
		<item>
			<title><![CDATA[There's nothing like seeing something for yours... (Chapter 4 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=4</link>
			<description><![CDATA[There's nothing like seeing something for yourself. e.g. Michael Bloomberg's realization that traders needed analytics with their data from watching traders work on the floor. (page 88) --scribilus]]></description>
			<pubDate>Thu, 03 Jan 2008 00:13:33 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=29&amp;mo=633348872136300000</guid>
		</item>
		<item>
			<title><![CDATA[Value innovation is the cornerstone of Blue Oce... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[Value innovation is the cornerstone of Blue Ocean Strategy. It means to give customers a better utility+price proposition without substantially raising costs. The way to do this is to cut high-cost / low-value features and add high-value / low-cost ones while maintaining an integral overall offering. This results in a highly differentiated offering vs. competitors. (page 12) --scribilus]]></description>
			<pubDate>Wed, 02 Jan 2008 23:37:18 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=28&amp;mo=633348850384270000</guid>
		</item>
		<item>
			<title><![CDATA[Corporate strategy is commonly modeled after mi... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[Corporate strategy is commonly modeled after military strategy, which is typically a zero-sum head-to-head battle. However, this framework is too narrow for business, where greater value can be created by developing new, uncontested market space. (page 6) --scribilus]]></description>
			<pubDate>Wed, 02 Jan 2008 23:30:59 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=27&amp;mo=633348846591900000</guid>
		</item>
		<item>
			<title><![CDATA[Six paths
a. Look across alternatives:
	i. Co... (Chapter 3 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=3</link>
			<description><![CDATA[Six paths
a. Look across alternatives:
	i. Consider alternatives to a product in addition to just substitutes. e.g. restaurants and movies are alternatives for enjoying a night out
	ii. The key is to deliver exceptional value, but value as defined and perceived by the customer.
b. Look across strategic groups:
	i. Strategic groups are clusters of products with similar price and performance ranges, e.g. "budget cars" vs. "luxury cars". Most companies compete within strategic groups, but blue oceans can be created by competing across them.
c. Look across the chain of buyers:
	i. Consider users, purchasers, and influencers
d. Look across complementary products and service offerings
	i. E.g. Maintenance costs vs. the purchase cost
	ii. E.g. The shopping environment vs. the price of items
e. Look across functional or emotional appeal
	i. Emotionally oriented industries can save costs by being more functional, while functionally oriented industries can induce demand by appealing emotionally to buyers
f. Look across time:
	i. Identify dominant trends and project how they will affect the value proposition to customers. --scribilus]]></description>
			<pubDate>Mon, 31 Dec 2007 23:12:52 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=8&amp;mo=633347107725470000</guid>
		</item>
		<item>
			<title><![CDATA[Symptoms:
1. If its value curve converges with... (Chapter 2 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=2</link>
			<description><![CDATA[Symptoms:
1. If its value curve converges with competitors, then a company is caught in a red ocean.
2. If the value curve is high across the board, then a company may be over investing with diminished payback
3. If the value curve is incoherent, then this may be due to lack of clear strategy
4. If the value curve is inconsistent, where supporting factors are much lower than others, then the strategy may be misaligned.
5. If the labels for factors used by a company aren't the same as what customers  perceive, the company may be too internally focused. --scribilus]]></description>
			<pubDate>Sun, 30 Dec 2007 08:42:36 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=7&amp;mo=633345721562570000</guid>
		</item>
		<item>
			<title><![CDATA[Four-actions framework:
1. Eliminate features ... (Chapter 2 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=2</link>
			<description><![CDATA[Four-actions framework:
1. Eliminate features people don't care about, or that have been taken for granted by the industry.
2. Create features the industry has never offered.
3. Reduce factors that are being over-served to customers.
4. Raise factors to eliminate compromises customers are forced to make. --scribilus]]></description>
			<pubDate>Sun, 30 Dec 2007 08:42:03 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=6&amp;mo=633345721237730000</guid>
		</item>
		<item>
			<title><![CDATA[A strategy canvas is a graph of the main factor... (Chapter 2 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=2</link>
			<description><![CDATA[A strategy canvas is a graph of the main factors an industry competes on (on the horizontal axis), and how highly customers perceive these factors (on the vertical axis). A line for a company (or product) across this graph is called a value curve. --scribilus]]></description>
			<pubDate>Sun, 30 Dec 2007 08:41:34 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=5&amp;mo=633345720949270000</guid>
		</item>
		<item>
			<title><![CDATA[A highly differentiated strategy means to do ce... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[A highly differentiated strategy means to do certain things much better than your competitors at the expense of not doing certain other things. The strategy must still make bottom-line sense. --scribilus]]></description>
			<pubDate>Sun, 30 Dec 2007 08:41:19 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=4&amp;mo=633345720791770000</guid>
		</item>
		<item>
			<title><![CDATA[Companies should adopt highly differentiated st... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[Companies should adopt highly differentiated strategies in order to grow the market and create "Blue Oceans". --scribilus]]></description>
			<pubDate>Sun, 30 Dec 2007 08:41:10 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=3&amp;mo=633345720704270000</guid>
		</item>
		<item>
			<title><![CDATA[Markets that aren't growing with a lot of head-... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[Markets that aren't growing with a lot of head-to-head competition are "Red Oceans". --scribilus]]></description>
			<pubDate>Sun, 30 Dec 2007 08:40:52 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=2&amp;mo=633345720524900000</guid>
		</item>
		<item>
			<title><![CDATA[Companies that adopt similar strategies compete... (Chapter 1 Quote)]]></title>
			<link>http://www.scribilus.com/app/books.aspx/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant?u=1&amp;v=4&amp;c=1</link>
			<description><![CDATA[Companies that adopt similar strategies compete head-to-head. --scribilus]]></description>
			<pubDate>Sun, 30 Dec 2007 08:40:43 GMT</pubDate>
			<guid>http://www.scribilus.com/app/notes.aspx?id=1&amp;mo=633345720431930000</guid>
		</item>
		
		
		
		<atom:link href="http://www.scribilus.com/app/rss.aspx/books/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant" rel="self" type="application/rss+xml" />
	</channel>
</rss>

