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Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark Penn and E. Kinney Zalesne
All Notes
Overview
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Notes
Overview
The world is made up of many small segments that follow micro-trends.
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