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Myths are "other people's religion", and religion is misunderstood mythology. The misunderstanding comes from trying to interpret mytholo...
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Myths are like the kangaroo's pouch to our psyches, a second womb, that carries us through birth to maturity. Modern rational thinking ha...
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Barnum and Bailey's Circus once had a problem of people not wanting to leave the freak show tent, so they simply changed the exit sign to...
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Ancient societies handle aging and senility by granting elders the position of wise advisers. This worked because their world changed slo...
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A person who is torn between the attitudes of dependency and responsibility is a neurotic.
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The old Indian ritual of the wife throwing herself on her husband's funeral pyre is called sati, from the Sanskrit word sat, "to be". A w...
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Unlike all other creatures, humans are born too soon, and go through a very long period (15-20 years) of dependency. We are conditioned f...
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There are 3 orders of mythology: 1. Affirmative: They embrace life on its own terms (early mythologies) 2. Negative: They renounce real...
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The functions of mythology are to: 1. Reconcile the consciousness to the realities (and horrors) of life 2. Present an image of the cos...
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Technologies outside one's field are likely to have the greatest impact. Technologies now run crisscross rather than parallel.
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End-uses or even the means of delivery of products are no longer fixed. E.g. beer can be delivered in cans or glass bottles, and other me...
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The starting point has to be what customers consider to be value, which is almost always different from what the supplier thinks is value.
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